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WhatsApp announced the launch of advertising in the app

16 Jun , 19:00

WhatsApp announced the introduction of advertising in the popular messenger

Users will see advertising materials in the stories section and when browsing the channel catalog. The company assures that ads will not appear in private messages.

Advertisements in WhatsApp will be personalized based on collected user data, including communication language, country and city of residence, as well as subscriptions to various channels. In the official statement, WhatsApp specifically emphasizes that advertisers will not have access to users' personal data — phone numbers, call history, and message content.