It has been discovered how the Dubai chocolate trend affects the planet

Viral trend of Dubai chocolate on TikTok has caused a global pistachio shortage

A sweet social media phenomenon has led to unexpected consequences in the global market. According to the Financial Times, the popularity of Dubai chocolate, which spread rapidly on TikTok, has caused a real crisis in pistachio supplies on a global scale.

The exquisite dessert, combining chocolate, pistachio paste, and crispy kataifi, became a true sensation of 2024 thanks to enthusiastic blogger reviews. The avalanche-like growth in demand for this delicacy has led not only to a shortage of ingredients but also to a sharp jump in pistachio prices on the world market. Over the year, the cost of this nut has soared by a third — from $7.65 to $10.30 per pound (450 g). The situation became so critical that sellers were forced to introduce restrictions on the amount of Dubai chocolate sold to a single customer.

In March 2025, Russia recorded a second wave of excitement around this dessert. The search for Dubai chocolate on maps of Russian cities has increased by 20% over the past two months, almost reaching the first peak of popularity observed in October 2024. The average cost of one Dubai chocolate bar weighing 200-250 grams in Russian metropolitan cities is 2188 rubles.